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Privacy Policy
We respect your privacy and confidentiality and take great care to safeguard your personal information. To better protect your privacy, we provide this notice explaining our online information practices. Please be advised that once you leave the website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or the website’s Terms of Use. We are not responsible for the content or privacy policies of third parties.
Information We Collect
We recognize your right to confidentiality and are committed to protecting your privacy. When you place an order, create an account, request a catalog or sign-up to receive emails, we collect personal information from you including but not limited to name, address, email address and transaction details. We use the information we collect to improve our product offerings, improve the services we provide to you, and to communicate with you about our products, services and promotions. We may also receive information about you from third parties. For more information, please see the "Our Use of Your Information" section below.
Lone Star Western Decor may collect your email address via cookies and pixels on the Website through the use of trusted third-party partners. These partners may combine your email information with other information they have access to such as mailing address so that Lone Star Western Decor may serve relevant marketing offers to you via direct mail. If you do not want Lone Star Western Decor to collect information about you, please contact us to opt out at privacy@lonestarwesterndecor.com or 918.221.7604.
Statement Of Use By Children
Our website is not intended for minors No one under age 18 may provide any personal information on the website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this website. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information.
Automatic Information Tracking
We automatically track certain information based upon your behavior on our site. We use this information to analyze our users’ behavior and interests to better understand and serve our customers. This information may include the IP address of your computer, your browser software and operating system, information about your viewing, search and purchase history and information about the referring URL and the URL clickstream to, through and from our websites. We do not automatically capture your email address or any personally identifiable information unless your provide that information in conjunction with a request for a catalog or by placing an order with us.
Cookies
Like most online stores we use cookies to record session information, such as items that consumers add to their shopping cart and identify how a customer found our website. Cookies are never used to store sensitive information such as names, addresses, credit card numbers or passwords. Most Internet browsers allow you to block or delete cookies and other similar technologies from your browser. If you do not agree to the use of these cookies or similar technologies, please disable or delete them by following the instructions for your browser or use automated disabling tools where available. Please note that if you reject cookies, you may still use our products and services, but your ability to use some features of our products and services may be limited.
Our Use of Your Information
We use the personal information which we collect for one or more of the following business purposes: verify users; process, track, and fulfill your order; communicate with you regarding your order; respond to a request for information; send you catalogs or promotional information and material, including information regarding products or services that may be of interest to you; send you newsletters, customer alerts, and email; communicate with you regarding products you have purchased; improve our websites; enhance our customer service; track customer preferences; improve and enhance our product selection; to protect the rights, property, and safety of us, our customers, and other third parties; to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal data held by us is among the assets transferred; to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations; and for any other legal, business or marketing purposes that are not inconsistent with the terms of this Privacy Policy and applicable laws and regulations.
Reservation of Rights
We reserve the right to make changes to our Privacy Policy. If we decide to change our Policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are kept up to date about what information we collect, how we use it, and under what circumstances, if any, we disclose it. By using our website, you agree to the collection of personal data as described in this Policy, and you also agree to our Terms of Use, which are expressly incorporated into this Policy. Please read this Policy and our Terms of Use carefully.
How We Share Personal Information
We share personal information with the following categories of recipients:
- Within Black Forest Decor.
- Companies and individuals that help us deliver our products to you, such as suppliers, payment service providers, logistics professionals, and delivery and freight companies.
- Professional service providers who help us run our business and provide support services to us, such as marketing companies, including email providers and mobile marketing providers, and consultants.
- Advertising partners, including for the interest-based advertising purposes described above and third-party marketing partners for commercial purposes.
- Government and law enforcement agencies and private parties, as we believe in good faith to be necessary and appropriate to (i) comply with a legal process, subpoena, order, or other legal or regulatory requirement; (ii) enforce our terms of use or other policies; (iii) pursue available legal remedies or defend legal claims; or (iv) otherwise for the compliance and protection purposes described above.
We may anonymize your personal information and share such anonymized information with third parties for any purpose permitted by applicable laws.
Your Privacy Rights
The Right to Know. You may make a request that we disclose to you certain information about your personal information we may hold. Upon verification of your identity, we will provide you with information about whether we hold any of your personal information and disclose a report of the same, including the categories and specific pieces of personal information we have about you, the categories of sources from which the personal information has been obtained, the business or commercial purpose for collecting or sharing personal information, and the categories of third parties to whom we disclose personal information (as well as which categories of information were disclosed), if any. To exercise this right, please email us at privacy@lonestarwesterndecor.com or call us at 1-918-221-7604. You will need to provide your billing zip code and email address you use in your relationship with us. In some circumstances, we may need additional information from you to verify your identity or proceed with your request.
The Right to Request Deletion. You may submit a request that we delete personal information we have collected about you.
To exercise this right, please email us at privacy@lonestarwesterndecor.com or call us at 1-918-221-7604. You will need to provide your billing zip code and email address you use in your relationship with us. In some circumstances, we may need additional information from you to verify your identity or proceed with your request. Please note that, in some instances, we may decline to honor your request where, for example, we are unable to verify your identity or an exception to this right applies. For example, we may keep personal information that is necessary to bill you for services, detect security problems, or to comply with laws. If you request that we delete your personal information, we might not be able to offer some services to you or they might not work the way they’re supposed to or that you’re used to.
The Right to Request Correction. You may submit a request that inaccurate personal information we may have about you be corrected.
To exercise this right, please email us at privacy@lonestarwesterndecor.com or call us at 1-918-221-7604. You will need to provide your billing zip code and email address you use in your relationship with us. In some circumstances, we may need additional information from you to verify your identity or to authenticate the need to correct any of the information we may have about you.
The Right to Opt-Out: We share certain personal information with third parties for marketing purposes as described above. You have the right to direct us not to share your personal information for purposes of cross-context behavioral marketing, and the right to opt out of the processing of personal information for purposes of targeted advertising. You may click on the “Your Privacy Choices” link on our homepage or you may call us toll-free at 1-877-493-3779. Please provide us with the exact name and address at which you receive communications, and we will be sure your name is removed from the list we share with other organizations. If exercised, the decision to opt-out will be valid for 12 months, at which time we may request that you authorize the sale of personal information again.
You can use an authorized agent to submit your requests. In addition to verifying your identity, we also will need to verify your authorized agent’s ability to act on your behalf (e.g., by receiving a copy of your signed permission).
We will respond to your request within a reasonable timeframe and will not discriminate against you for exercising any of these rights.
Other Information - Marketing and Interest-Based Advertising:
Additionally, many of Black Forest Décor’s marketing service providers are members of the Network Advertising Initiative (NAI), or the Digital Advertising Alliance (DAA), and have agreed to honor consumers’ requests to opt-out of behavior-based online advertising submitted through those organizations’ websites. To learn more about your choices regarding this type of data collection or to opt-out of interest-based advertising, please visit the following sites:
This website uses analytics tools such as Google Analytics and Adobe Analytics, web analytics services provided by Google, Inc. and Adobe, Inc., respectively. Google Analytics and Adobe Analytics use cookies to help the website analyze how you use the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google and Adobe, respectively, in aggregate form. Google and Adobe may use this aggregated information in order to evaluate use of the website, compile reports on the website’s activity and other services relating to website activity and usage. You can learn more about how Google Analytics and how to opt out here: https://tools.google.com/dlpage/gaoptout. You can learn more about Adobe Analytics and how to opt out here: https://www.adobe.com/privacy/opt-out.html#customeruse.
Where required, we also honor requests to opt out submitted via privacy preference signals recognized under applicable law, such as the Global Privacy Control (“GPC”).
California Notice at Collection
| Categories of Personal Information | Business Purpose | Shared with Third Parties for Marketing Purpose | Retention Period |
| Identifiers, such as real names, aliases, postal addresses, unique personal identifiers, online identifiers, Internet Protocol (IP) addresses, email addresses, or other similar identifiers | To enable the use of our website, fulfill your orders, market our products, inform you of special offers and promotions, communicate directly with you, and understand how customers interact with our website and offerings. Additionally, you may request to receive our email newsletter updates. To facilitate a smooth shopping experience, our system logs the Internet Protocol (IP) address of each user. Information from IP addresses is used for system administration, troubleshooting, and the examination of traffic trends and response rates to various promotional offers. Your IP address, when available, is also used to provide a localized experience including prices in your currency and to adhere to regional preferences and requirements. | Yes | We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes. |
| Categories of personal information (Section 1798.80(e) of the Cal. Civil Code), such as telephone numbers, credit card numbers, debit card numbers, and other financial information | To fulfill your orders, communicate directly with you, and prevent fraud. To call you if we have a delivery problem We only ask for financial information when you place an order. | No | We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes. |
| Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an Internet Web site, application, or advertisement. | To enable the use of our website, monitor and troubleshoot website performance, provide you with relevant information and content, market our products, inform you of special offers and promotions, improve our offerings, detect fraud, and assist with your requests. To facilitate refunds, exchanges, or gift certificates; to market other products or services to you. To facilitate a smooth shopping experience, our system logs the Internet Protocol (IP) address of each user. Information from IP addresses is used for system administration, our live help feature, troubleshooting, and the examination of traffic trends and response rates to various promotional offers. Your IP address, when available, is also used to provide a localized experience including prices in your currency and to adhere to regional preferences and requirements. | Yes | We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes. |
| Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | To enable the use of our website, fulfill your orders, market our products, inform you of special offers and promotions, communicate directly with you, and understand how customers interact with our website and offerings. To facilitate refunds, exchanges, or gift certificates; to market other products or services to you. | Purchase data, including order history & contents of shopping cart | We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes. |
| “Geolocation Data” including physical location or movements. | To enable the use of our website and to personalize your experience; and for fraud detection. | Only to the extent IP addresses are considered “geolocation data”. | We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes. |
| “Inferences drawn from other personal information,” system-generated predictions about your interests and preferences. | To personalize your experience and improve our offerings. To fulfill your orders, facilitate refunds, exchanges, or gift certificates. | Yes | We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes. |
| Content of chat or customer service communications; email address. | To assist in addressing customer inquiries and improve customer service. | No | We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes. |
| Name, email address, phone number, physical address The tools use cookies and similar technologies to collect and analyze information related to user behavior on our site, such as mouse movements, clicks, user inputs, scrolling, access times, visit duration, pages viewed, IP address (including location), operating system, page reloading, crash data, performance data, and other diagnostic data. | To reconstruct user experience on the website in order to troubleshoot issues, identify and repair technical errors, prevent fraud, implement security measures, and improve user experience. | Names, email addresses & shipping addresses; cookies/IP address | We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes. |
Unsubscribe
If you prefer not to receive marketing emails about our products, please unsubscribe using the “Your Privacy Choices” link on our homepage or you may call us toll-free at 1-877-493-3779. Note that it can take up to 10 days for your email to fully be removed from the email lists.
Security
We utilize industry-standard SSL encryption technologies when transferring and receiving consumer data exchanged with our site. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you at our site. Our website and shopping cart system is operated on a 100% secure BigCommerce platform. This website uses SSL technology to secure your personal account information. SSL (Secure Socket Layer) is an accepted standard for transferring information securely across the Internet. It encrypts data passed between the server and the browser, so that unauthorized parties cannot intercept sensitive, confidential or personal information, such as a phone number or address.
Additional Information about our Privacy Policy or Practices
To obtain more information about our privacy policy please contact us using one of the following methods:
privacy@lonestarwesterndecor.com
Lone Star Western Decor
Box 297
Jenks, OK 74037-0297
1-918-221-7604
Last updated: 04/05/2024